#NYFW Beauty Behind the Scenes: Edwing D’Angelo x Optimum Amla Legend

This past Fashion Week in New York City, I was excited to join the Optimum Amla Legend style squad for a behind-the-scenes view at the looks they executed for the Edwing D’Angelo Fall/Winter 2014 show! As a proud sponsor of the show, Optimum was responsible for complementing D’Angelo’s designs with simple yet slightly edgy hair. SoftSheen-Carson Director of Education Mezei Jefferson explains the looks and their inspiration: “We’re giving an anarchy look to it, like French Revolution… so we’re giving them the part down the center, sweeping all the hair over to the side, long ponytail then we’re wrapping it with the gold cord to give it that kind of bold feel. For the guys, we’re giving them side parts, sweeping it over with a little height in the front, you know, hair that’s reminiscent of that time period.” The team made use of Optimum Amla Legend products to achieve these sleek styles including their…
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#LegendaryStyle with Optimum Hair Care + Tracee Ellis Ross

Last week, I had the privilege of sitting in a room full of beauty taste-makers at Dream Downtown to talk #LegendaryStyle featuring the latest offerings from Optimum Amla Legend. Our hosts? Celeb stylist and SoftSheen-Carson Artistic Director Johnny Wright and super stylish naturalista Tracee Ellis Ross. As we sipped yummy green smoothies and nibbled on light bites, the duo spoke passionately about why they love this amla oil-infused line. Johnny explained how this legendary oil from India actually penetrates the hair shaft allowing the new stylers to not only help you achieve a flawless, sleek look but also help nourish the hair. I truly appreciated Tracee’s candor and wit as she let us in on her Amla Legend faves (like the Treasured Temple Edge Tamer to slick back her buns), describing exactly how she uses each one in her personal hair care routine. After getting the scoop on all the goodies, Johnny…
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