Toia B.closeAuthor: Toia B.Name: Toia Barry Email: tobnatural@gmail.com Site: About:
Toia B. is a wife, mom and natural hair enthusiast. This online platform has become a resource for positive images of women with textured hair and useful hair care advice. Since going back to natural in the Fall of 2009, Toia’s aim has been to inspire and share what she has learned to help others embrace their natural beauty.
Hey my loves! Back in February, I shared with you all my lovely experience at media day with Soft-Sheen Carson for the launch of their Optimum Amla Legend line at Dream Hotel in NYC. Below, Actress Tracee Ellis Ross teams up with SoftSheen-Carson Laboratories®, the #1 ethnic haircare brand in the world, to debut a video entitled, “Optimum Amla Legend #LegendaryStyle.” In the video, Ross sits down with Optimum Salon Haircare Artistic Style Director and stylist to the stars Johnny Wright, to dish on all things hair, legendary style and their favorite new products from the Optimum Amla Legend Rejuvenating Ritual. While Ross adds her comedic flare to the interview, celebrity stylist extraordinaire Johnny Wright provides expert hair tips to deliver an informative yet entertaining video in celebration of the newest innovations from the Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a rejuvenating product collection infused with legendary Amla oil, an Indian oil used for centuries in India as a luxurious natural hair conditioner.…
Toia B.closeAuthor: Toia B.Name: Toia Barry Email: tobnatural@gmail.com Site: About:
Toia B. is a wife, mom and natural hair enthusiast. This online platform has become a resource for positive images of women with textured hair and useful hair care advice. Since going back to natural in the Fall of 2009, Toia’s aim has been to inspire and share what she has learned to help others embrace their natural beauty.
This past Fashion Week in New York City, I was excited to join the Optimum Amla Legend style squad for a behind-the-scenes view at the looks they executed for the Edwing D’Angelo Fall/Winter 2014 show! As a proud sponsor of the show, Optimum was responsible for complementing D’Angelo’s designs with simple yet slightly edgy hair. SoftSheen-Carson Director of Education Mezei Jefferson explains the looks and their inspiration: “We’re giving an anarchy look to it, like French Revolution… so we’re giving them the part down the center, sweeping all the hair over to the side, long ponytail then we’re wrapping it with the gold cord to give it that kind of bold feel. For the guys, we’re giving them side parts, sweeping it over with a little height in the front, you know, hair that’s reminiscent of that time period.” The team made use of Optimum Amla Legend products to achieve these sleek styles including their…
Toia B.closeAuthor: Toia B.Name: Toia Barry Email: tobnatural@gmail.com Site: About:
Toia B. is a wife, mom and natural hair enthusiast. This online platform has become a resource for positive images of women with textured hair and useful hair care advice. Since going back to natural in the Fall of 2009, Toia’s aim has been to inspire and share what she has learned to help others embrace their natural beauty.
Last week, I had the privilege of sitting in a room full of beauty taste-makers at Dream Downtown to talk #LegendaryStyle featuring the latest offerings from Optimum Amla Legend. Our hosts? Celeb stylist and SoftSheen-Carson Artistic Director Johnny Wright and super stylish naturalista Tracee Ellis Ross. As we sipped yummy green smoothies and nibbled on light bites, the duo spoke passionately about why they love this amla oil-infused line. Johnny explained how this legendary oil from India actually penetrates the hair shaft allowing the new stylers to not only help you achieve a flawless, sleek look but also help nourish the hair. I truly appreciated Tracee’s candor and wit as she let us in on her Amla Legend faves (like the Treasured Temple Edge Tamer to slick back her buns), describing exactly how she uses each one in her personal hair care routine. After getting the scoop on all the goodies, Johnny…
