#NYFW Beauty Behind the Scenes: Edwing D’Angelo x Optimum Amla Legend

This past Fashion Week in New York City, I was excited to join the Optimum Amla Legend style squad for a behind-the-scenes view at the looks they executed for the Edwing D’Angelo Fall/Winter 2014 show! As a proud sponsor of the show, Optimum was responsible for complementing D’Angelo’s designs with simple yet slightly edgy hair. SoftSheen-Carson Director of Education Mezei Jefferson explains the looks and their inspiration: “We’re giving an anarchy look to it, like French Revolution… so we’re giving them the part down the center, sweeping all the hair over to the side, long ponytail then we’re wrapping it with the gold cord to give it that kind of bold feel. For the guys, we’re giving them side parts, sweeping it over with a little height in the front, you know, hair that’s reminiscent of that time period.” The team made use of Optimum Amla Legend products to achieve these sleek styles including their…
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Product Review: Elucence Beauty & Wellness Shampoo & Conditioner

Recently, I decided it was time I go through my stash of goodie bag samples and actually try out some stuff. I believe I received this duo by Elucence at the Halo Beauty Lounge event I attended over the summer. The brand was completely new to me so I was eager to give it a try and share my thoughts with you! Moisture Benefits Shampoo | $6, 10 oz. Key Ingredients: Peach extract, Irish moss, anise seed, ginseng, gingko hydrate wheat protein, polysaccharides |Glycerin Free, Silicone Free “This gentle cleansing shampoo contains peach extract, irish moss, ginseng and wheat protein — all of which moisturize and condition hair without weighing it down. Moisture Benefits Shampoo soothes and replenishes, leaving your hair feeling healthy and refreshed.” My Experience The smell is amazing! I instantly get the hints of peach with one whiff. Kinda reminds me of moscato. So yummy! Clearly, a little goes…
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Top 4 Reasons Why We Adore Lupita Nyong’o!

I’ve been trying to think up some profound intro for this post, perhaps some super poetic description of Miss Lupita Nyong’o. Listen, it ain’t happenin’! What is there to say except… This chick bad! Here are four reasons why (in my humble opinion). So, ummm, let’s start with the obvious. {1} The Fashion! I’m gonna be completely honest… I hadn’t the slightest idea who this beauty was before the Golden Globes (nope, didn’t see 12 Years A Slave) but, needless to say, she has had my attention ever since! I think I’m a bit late to join #teamlupita, but I’m okay with that. 😉 Anyways, Lupita Nyong’o = RED CARPET KILLA! Stylist Micaela Erlanger does an amazing job with her event after event. The colors, the shapes- they always work. She doesn’t stop. Just when you think she’s topped the last look, she goes and does something like this… And then…
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NYC Event Alert: Fros & Fitness Feb. 8th

Are you a naturalista who wants to start making healthier choices not only for your hair but for your overall well-being? Well, Sabrina and Sharon of Natural Partners in Crime, the ladies who brought you Cues & Curls back in September, are coming to you with another unique event for NYC’s natural hair community. Trust… this is NOT just another natural hair event! Fros & Fitness will feature interactive demos and presentations which will help you on your way to a better you. Learn about green smoothies from fellow NY blogger, Monet of Curls and Mo. Worried about working out with natural hair? Well, head on over and let Roxanna Reid-Johnson of Natural Roxx show you how it’s done! I hope to be able to make it. If you see me there, come over and say hello! 😉 Purchase tickets here and check out the sponsors, vendors, etc. xoxo Toia B.
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Behind the Brand: COCOTIQUE + Giveaway! {CLOSED}

While attending the Halo Beauty Lounge {hosted by Ylorie Anderson of Brown Girl Marketing} back in September, I was able to meet and chat with the creators of various beauty brands. From hair care to skin care to jewelry, there was a bit of it all… but one brand stood out to me- COCOTIQUE. I was so impressed by the concept of this lifestyle subscription box as well as the woman behind it that I just had to share! Creator Dana Hill gives us a look inside her budding brand… What is COCOTIQUE and what was the inspiration behind it? COCOTIQUE  is a beauty box subscription service for women of color. We find the best beauty and lifestyle products targeting their unique needs and desires and ship them to their door each month. After subscribing to other subscription services and not receiving products targeted to my skin tone and hair texture I…
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