Tracee Ellis Ross Debuts Optimum Amla Legend #LegendaryStyle Video

Hey my loves! Back in February, I shared with you all my lovely experience at media day with Soft-Sheen Carson for the launch of their Optimum Amla Legend line at Dream Hotel in NYC. Below, Actress Tracee Ellis Ross teams up with SoftSheen-Carson Laboratories®, the #1 ethnic haircare brand in the world, to debut a video entitled, “Optimum Amla Legend #LegendaryStyle.” In the video, Ross sits down with Optimum Salon Haircare Artistic Style Director and stylist to the stars Johnny Wright, to dish on all things hair, legendary style and their favorite new products from the Optimum Amla Legend Rejuvenating Ritual. While Ross adds her comedic flare to the interview, celebrity stylist extraordinaire Johnny Wright provides expert hair tips to deliver an informative yet entertaining video in celebration of the newest innovations from the Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a rejuvenating product collection infused with legendary Amla oil, an Indian oil used for centuries in India as a luxurious natural hair conditioner.…
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Behind the Beauty Brand: Amazing Botanicals

It’s great to meet others who are as passionate about natural hair care as I am! After following Brooklyn-based beauty brand Amazing Botanicals on social media for some time, I finally had the pleasure of meeting entrepreneurs Asha Burton and Shelly Morant at a networking event last September. Within a few moments, I was confident that these ladies were about their business and knew their stuff! Meet these two amazing women who are doing their part to contribute to the natural hair community… When and why did you decide to return to your natural hair texture and what have you learned along the way that you can share with those who may be new or struggling on this journey? Asha: The only real reason why I returned to my natural texture was because I was tired of forcing by hair to do something it didn’t naturally. I had way too many days of…
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Hair Tip Tuesday: Hair Supplements are Cool and All, But…

…keep in mind that they do not REPLACE a balanced diet. There are a number of these types of pills and vitamins on the market right now which promise to give you amazing results in a relatively short amount of time, most of them showing you impressive ‘before and after’ shots to prove their worth. Not saying they don’t work or won’t work for you, but you want to make sure that when and if you do decide to use them as a part of your hair regimen that you aren’t neglecting the other important factors that contribute to the health of your hair. “Supplement” is defined as “something added to complete a thing, supply a deficiency or reinforce or extend a whole”. That said, they are meant to be used to sort of fill in the gaps where we may be lacking in the nutrition department, not as a…
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This Just In: EMBRACE Magazine!

Hey ladies! I’m excited to introduce you to the premier issue of EMBRACE Magazine. This quarterly magazine is the baby of miss Donna Jenkins, the voice behind embracethecurl.com and is now available free of charge on the Apple and Android App Stores. Look out for the first full issue of EMBRACE- which I have the honor of participating in- to be released in the Fall of this year. See the trailer below for a sneak peek at what you can expect from the magazine! xoxo Toia B.
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Hair Tip Tuesday: Moisturizing vs. Sealing

Happy Tuesday y’all! In this edition of Hair Tip Tuesday, we’re briefly exploring the proper uses of certain products for moisturizing your hair versus what you might use to seal. What is Moisturizing? Some synonyms for moisturize are dampen, drench and saturate… words associated with water. Simply put, to moisturize means “to make wet”. Therefore, true moisture comes from either water itself or products that are water-based. You’ll know if your product is water-based if the very first ingredient is good ole H2O. Many leave-in conditioners have this makeup and are great follow-ups to your wash session. Aloe vera juice has also proven to be an effective moisturizer. p.s. Don’t neglect moisturizing your hair from within by drinking lots of water! Sealing… What’s That? Let’s be clear: oils and butters DO NOT moisturize your hair. These are sealants and which are most effective if used while the hair is slightly…
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